Offline Conversion Import
If you sell subscriptions online and you’re running Google Ads, you should be using Offline Conversion Import. Without it, you’re missing a powerful optimization signal:…
Read more →Blog - Confidence Interval
Search Engines and SEO
The most transformative innovation in marketing in the last 30 years is the free search engine, particularly Google. People searching for information, products, or services are shown results that direct traffic to websites that offer those products or services. Brilliant! In…
Read more →Why We Record Page Speed Data
(Even When Nothing’s Wrong) The conversation started the way these things usually do: “The site feels slow.” Recently, a banking launched several site updates. The…
Read more →Why Enterprise Website Redirects Fail
(And How We Built a Tool to Test Them at Scale) When a major banking client came to us after yet another botched website migration,…
Read more →Understanding GA4 Dimensions for Traffic and Ecommerce
Differences from GA3 and how to interpret reports Introduction: With the switch to GA4, many clients come to us for guidance on how to compare…
Read more →GDPR Compliance Guide for Your Website
The General Data Protection Regulation (GDPR) isn’t just legal jargon—it’s a critical part of running a trustworthy and legally sound online presence. Whether you’re launching…
Read more →Modernizing Your WordPress Site with Cookiebot
Note: This implementation is performed on a WordPress website using a pre-2023 Cookiebot account with a Plus plan. The steps should be similar for other…
Read more →Charles Proxy Settings for Analytics Testing
In the analytics world, data collection is extremely important; Any time someone gets the wrong answer from their data (or no answer at all) they lose confidence…
Read more →Making Sense of A/B Testing Statistics
Part 1: Be Sure You Have an Ample Sample A while back, we asked a customer service rep at one of the well-known A/B testing…
Read more →Real Predictions Have Curves!
Using the Bell Curve to Set Goals and Predict Success When did this… …become hotter than this? End the impossible standards set by analysts. All…
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