For Agencies
Your clients judge you on the data. Make sure it’s right.
Media, SEO, and creative agencies are on the hook for performance — which means they’re on the hook for the accuracy of the data that measures it. We make sure that data never becomes the reason a client relationship goes sideways.
The challenge
Analytics is at the center of everything agencies do. It’s how you prove value, assess channel performance, and justify spend. But when something is wrong with the data, the agency is the first one blamed — even if the problem predates the relationship by years. Clients assume that because you manage their marketing, you own their measurement. The smartest agencies don’t wait for that conversation. They arrive with the data already validated.
- Clients assume the agency owns data accuracy — whether you set it up or not
- Analytics problems surface at the worst time: during performance reviews and quarterly business reviews
- Campaign tracking inconsistencies make it impossible to defend what's working
- New microsites and sub-sites get launched without proper tracking in place
- Privacy and consent requirements create compliance risk when media tags aren't implemented correctly
- Server-side tracking keeps coming up in pitches but requires expertise most agency teams don't have in-house
How we work with agencies
Pre-engagement analytics assessment
Before you start work for a new client, we audit their analytics environment and bless the data. You begin the engagement with a validated baseline — and a clear record that any existing data problems were identified before you touched anything.
See the Assessment package →Campaign tracking and UTM governance
We ensure your campaign codes, UTM parameters, and tracking links are accurate and consistently applied throughout the engagement, so channel attribution stays clean and your reporting is defensible.
Microsite and sub-site tracking
When new properties launch as part of your work, we make sure data collection is correctly configured from day one — no gaps, no cross-domain leakage, no delayed discovery of missing conversion data.
Server-side tracking for ad performance
We implement CAPI, TikTok Events API, and Google Ads enhanced conversions so the conversion data your ad platforms optimize against is complete — which means your ads perform better and your ROAS figures hold up to scrutiny.
See the Server-Side Tracking package →Privacy-compliant media tag implementation
When onboarding a new client means adding a stack of media tags, we implement them correctly — honoring consent banners and privacy requirements while maximizing the data that's collectible — so you're never exposed on compliance and never leaving signal on the table.
Google Tag Manager management
GTM expertise is harder to find than most agencies expect — and the gaps show up fast when tags are misconfigured or consent isn't handled correctly, creating compliance risk for the client. Smart agencies bring in one team to own the container: adding stability and standardization so that every time your agency needs to install a pixel or launch a campaign tag, it goes in right, fires under the correct consent conditions, and doesn't break anything already in place.
White-label and referral arrangements
We work however fits your business. We can operate invisibly under your brand, or we can be introduced directly to your clients as a specialist partner. Either way, the work gets done right and your relationship stays intact.
Agencies that work with us don’t get surprised by data problems
Their clients see precise, defensible work — and the agency gets the credit. Tell us about your agency and your clients and we’ll put together a model that fits how you work.